Personal image consultants help shape the impression people have of people. They determine if there are issues with how the public views their client.
They then work with the client to clarify how they want to be viewed by the public. For example, a professional wrestler may have different image objectives than a politician.
Once they've clarified those goals they help develop a strategy that's designed to influence the public's opinion of their client. Their primary objective is to help their client create the desired impression through their appearance and conduct.
We have a base of knowledge in fashion and etiquette. We offer guidance with the selection of appropriate outfits for events. We focus on all of the key components an individual needs to create the intended impression.
for example: A personal image consultant who is preparing an individual to meet royalty, may spend time teaching them royal protocols for interacting. They may also write speeches, prepare press releases or influence the actions of their clients, such as helping them determine which events they should attend to support their image development. They need to be capable of addressing all of the factors that contribute to the impression a person makes.